The demise of the newspaper has garnered a lot of media coverage these past few months. And all over the US, the heart of the world’s current economic crisis, companies are tightening their belts. Many newspapers, once thought to be essential media, are thought to be on the verge of collapse, as internet advertising models have been unsuccessful, and the failure of a paid web content model.
But is the idea of paid web content really so terrible?
Think for a minute. When’s the last time you paid for any sort of media content? Was it when you flicked on your cable to watch The Daily Show last night? Or perhaps it was this morning when you read Guess How Much I Love You to your little girl before leaving for work? As you’ve probably realized, paid content is not a new idea – every day we pay for some piece of media content, and the money we spend trickles down to those generating the content. Most people take this for granted; after all, when’s the last time you heard a woman complain about paying for a book at the local Barnes and Noble?
Enter the internet. When newspapers first started publishing online, many tried a paid web content model and found it very quickly floundered. And now, with the proliferation of blogs and would-be journalists online, it seems almost suicidal to re-introduce the idea…[more]Read More
I know, it’s hard to believe, but some people just don’t use Craigslist. “Really?” I hear you ask. “Never?” Never. In some places – such as the US, and Manila – classifieds posters flock to Craigslist. But in some countries, such as Australia, Craigslist categories are nearly empty. Why…[more]Read More
Welcome to the second part of my Craigslist 101 series. Last time, we covered how to post an ad on Craigslist – today we’re going to talk about how to reply one, and how to use RSS feeds to get the most out of Craigslist…[more]Read More
Craigslist, Craigslist, Craigslist. Since its inception in 1995, Craigslist has been the online source for classifieds, with users in over 50 countries worldwide. Why? Craigslist is quick, easy, and popular.
Despite this, many classified posters – the less tech savvy, or those simply new to online trading and the like – aren’t quite sure how to take advantage of the power of Craigslist. But that’s okay, because this four-part series, Craigslist 101, is all about the hows and whys of perhaps the most powerful classifieds board the world over.
In this first part, we’ll tackle the basics: how to post an ad…[more]Read More
Newspaper folk are well-versed in the art of delivering information quickly, efficiently, and exactly. Here are a few simple ways to use newspaper techniques to make your classified ad stand out…[more]Read More