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@ PopMatters: Will Ads in Books Destroy the Industry or Save It? < PopMatters

With publishing numbers taking a nosedive, the industry is scrambling to find a way back to profitability. Could ads in books be the answer?Last week, MediaBistro’s GalleyCat and The Wall Street Journal reported on what may soon be a disturbing new reality for readers everywhere: ads. But advertising directly in books, print or otherwise, offers its own particular set of problems which may keep publishers from calling up their buddies in the biz anytime soon…

read more on Re:Print, the PopMatters books blog

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To Pay or Not to Pay – Is the Paid Content Model Really so Terrible?

hersheyPublished Tuesday, May 19, 2009, Classified News Blog by Daype Classifieds

The demise of the newspaper has garnered a lot of media coverage these past few months. And all over the US, the heart of the world’s current economic crisis, companies are tightening their belts. Many newspapers, once thought to be essential media, are thought to be on the verge of collapse, as internet advertising models have been unsuccessful, and the failure of a paid web content model.

But is the idea of paid web content really so terrible?

Think for a minute. When’s the last time you paid for any sort of media content? Was it when you flicked on your cable to watch The Daily Show last night? Or perhaps it was this morning when you read Guess How Much I Love You to your little girl before leaving for work? As you’ve probably realized, paid content is not a new idea – every day we pay for some piece of media content, and the money we spend trickles down to those generating the content. Most people take this for granted; after all, when’s the last time you heard a woman complain about paying for a book at the local Barnes and Noble?

Believe it or not, we get what we pay for. This is as true on the internet as anywhere else – perhaps more so.

Enter the internet. When newspapers first started publishing online, many tried a paid web content model and found it very quickly floundered. And now, with the proliferation of blogs and would-be journalists online, it seems almost suicidal to re-introduce the idea…[more]

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Twitter – Classifieds?

twitter-classifiedsPublished Friday, May 15, 2009, Classified News Blog by Daype Classifieds

Yes, you read that right. Twitter is now being used as a way to buy, sell, and job hunt online. To get my head around this new, 140 character way of posting classifieds, I spoke to people at Tweba, iList Micro, and the smaller startup Twitmart…[more]

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Craigslist Alternatives

craigslist-alternativesPublished Monday, May 11, 2009, Classified News Blog by Daype Classifieds

I know, it’s hard to believe, but some people just don’t use Craigslist. “Really?” I hear you ask. “Never?” Never. In some places – such as the US, and Manila – classifieds posters flock to Craigslist. But in some countries, such as Australia, Craigslist categories are nearly empty. Why…[more]

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Craigslist 101: Part Four

craigslist101-4Published Tuesday, May 5, 2009, Classified News Blog by Daype Classifieds

Welcome to the fourth and final part of my Craigslist 101 series. Last time, we covered flagging posts on Craigslist, and target audience and category listings. So, now that we’ve covered the the important parts of Craigslist, we’re going to look at four easy-to-use online tools to make your Craigslisting experience a little easier…[more]

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Craigslist 101: Part Three

craigslist101-4Published Thursday, April 30, 2009

Welcome to the third part of my Craigslist 101 series. Last time, we covered how to reply an ad on Craigslist, and how to use the Craigslist RSS feed. Now that we’ve covered the basics, we’re going to delve a little deeper into Craigslist, and talk about flagging, target audience, and category listings…[more]

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Craigslist 101: Part Two

craigslist101-4Published April 28, 2009, Classified News Blog by Daype Classifieds

Welcome to the second part of my Craigslist 101 series. Last time, we covered how to post an ad on Craigslist – today we’re going to talk about how to reply one, and how to use RSS feeds to get the most out of Craigslist…[more]

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Craigslist 101: Part One

craigslist101-4Published April 24, 2009, Classified News Blog by Daype Classifieds

Craigslist, Craigslist, Craigslist. Since its inception in 1995, Craigslist has been the online source for classifieds, with users in over 50 countries worldwide. Why? Craigslist is quick, easy, and popular.

Despite this, many classified posters – the less tech savvy, or those simply new to online trading and the like – aren’t quite sure how to take advantage of the power of Craigslist. But that’s okay, because this four-part series, Craigslist 101, is all about the hows and whys of perhaps the most powerful classifieds board the world over.

In this first part, we’ll tackle the basics: how to post an ad…[more]

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Using Newspaper Styling to Make your Ad Stand Out

newspaper-styling2Published April 23, 2009, Classified News Blog by Daype Classifieds

Newspaper folk are well-versed in the art of delivering information quickly, efficiently, and exactly. Here are a few simple ways to use newspaper techniques to make your classified ad stand out…[more]

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7 Ways to Make Your Local Newspaper Work For You

make-newspapers-workPublished April 16, 2009, Classified News Blog by Daype Classifieds

To many people, newspaper classifieds mean ink-stained pages and misprinted phone numbers. But most newspapers now have their websites, complete with original news content, aggregate content – and classifieds. Here are 7 quick and easy ways to make your local newspaper’s website work for you…[more]

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