With publishing numbers taking a nosedive, the industry is scrambling to find a way back to profitability. Could ads in books be the answer?Last week, MediaBistro’s GalleyCat and The Wall Street Journal reported on what may soon be a disturbing new reality for readers everywhere: ads. But advertising directly in books, print or otherwise, offers its own particular set of problems which may keep publishers from calling up their buddies in the biz anytime soon…
The demise of the newspaper has garnered a lot of media coverage these past few months. And all over the US, the heart of the world’s current economic crisis, companies are tightening their belts. Many newspapers, once thought to be essential media, are thought to be on the verge of collapse, as internet advertising models have been unsuccessful, and the failure of a paid web content model.
But is the idea of paid web content really so terrible?
Think for a minute. When’s the last time you paid for any sort of media content? Was it when you flicked on your cable to watch The Daily Show last night? Or perhaps it was this morning when you read Guess How Much I Love You to your little girl before leaving for work? As you’ve probably realized, paid content is not a new idea – every day we pay for some piece of media content, and the money we spend trickles down to those generating the content. Most people take this for granted; after all, when’s the last time you heard a woman complain about paying for a book at the local Barnes and Noble?
Enter the internet. When newspapers first started publishing online, many tried a paid web content model and found it very quickly floundered. And now, with the proliferation of blogs and would-be journalists online, it seems almost suicidal to re-introduce the idea…[more]Read More
Yes, you read that right. Twitter is now being used as a way to buy, sell, and job hunt online. To get my head around this new, 140 character way of posting classifieds, I spoke to people at Tweba, iList Micro, and the smaller startup Twitmart…[more]Read More
I know, it’s hard to believe, but some people just don’t use Craigslist. “Really?” I hear you ask. “Never?” Never. In some places – such as the US, and Manila – classifieds posters flock to Craigslist. But in some countries, such as Australia, Craigslist categories are nearly empty. Why…[more]Read More
Welcome to the fourth and final part of my Craigslist 101 series. Last time, we covered flagging posts on Craigslist, and target audience and category listings. So, now that we’ve covered the the important parts of Craigslist, we’re going to look at four easy-to-use online tools to make your Craigslisting experience a little easier…[more]