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Haagen Dazs Offers Indians An Icy Reception

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icecreamcaseI don’t eat ice cream – not much, anyway. Every now and then, though, I splurge on a cone of the good stuff, lactose intolerance be damned. And, until recently, my cone of choice was Haagen-Dazs.

Founded in 1961, Haagen-Dazs is an ice cream institution. There’s an ice cream bar in every mall, and burgundy-gold cartons line the freezer shelves of every store, Walmart and local market alike. With 58 permanent flavors and regional offerings (Azuki in Japan, Green Tea throughout Asia and the US) it’s clear the average consumer loves the stuff. And why not? After all, it is pretty good ice cream…[read more @ The NRI]

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