Jules talks books
Have you ever noticed how people living in TV Land rarely read? (Note that for the purposes of this post, I’m talking about reading books, as opposed to blogs, papers, and other short span media, and that I’m referring to fictive shows only.)
Take Cougartown1 for example: In this week’s episode, Jules (Courtney Cox) openly stated that she’s not really a reader.
And then there’s Glee2, and New Girl and House, Doctor Who and How I Met Your Mother. Again, no one reads.
Does anyone on TV read? Sometimes, fathers read newspapers and mothers read magazines. Very occasionally, someone on Gossip Girl reads a book (though mostly they just talk about writing them, in very unrealistic terms). Castle shows people reading, but generally only Castle’s book. In fact, the only show I can think of that has a few readers, and shows at least one person reading every other episode or so, is Star Trek: The Next Generation3. And it depicts a balance of e-reading and print reading.
If we consider television as a reasonable depiction of society (and I’ll admit, I’m not sure we can), it’s saddening to think that so few people read.
Some People Have Never Read A Book
According to a 2008 article in the BBC Online, some people claim to have never read a book. And,
40% of people admit to lying about having read certain books, according to a study published last year by the Museums, Libraries and Archives Council. And half read the classics just because we think it makes us look more intelligent.
Would a run of TV episodes showing characters reading encourage more people to read? Could we treat reading as a product, and use books as product placement? Generally speaking, publishers can’t afford to drop enough cashola for a single title to appear on any given show; I don’t expect them to pay out to get folks reading, either. But statistics on high school reading are rather alarming. According to a 2009 report from the National High School Center (PDF):
- The percentage of high school seniors performing at or above the basic level in reading on the National Assessment of Educational Progress (NAEP) decreased from 80% in 1992 to 73% in 2005 (NCES, 2007).
- Over the same period, the percentage of high school seniors performing at or above the proficient level decreased from 40% to 35% (NCES, 2007).
- About 70% of high school students need some form of remediation; the most common problem is that students cannot comprehend the words they read—not that they cannot read them (Biancarosa & Snow, 2004).
Reading product placement certainly isn’t a quick fix–it won’t remedy the dearth of teachers, the overpacked classrooms, or bridge the economic divide. But a study in Research in Social Stratification and Mobility suggests there is a strong correlation “between a child’s academic achievement and the number of books his or her parents own. It’s even more important than whether the parents went to college or hold white-collar jobs.”
Can Product Placement Effect Positive Change?
There’s evidence that product placement can effect change. A study in the Archive of Pediatrics and Adolescent Medicine, researchers found,
…that depictions of smoking in movies are more psychologically powerful than cigarette advertisements and have a greater impact on children’s attitudes and behaviours regarding smoking. The research looked at 51 studies and found that media exposure to tobacco use increases the odds of youth taking up smoking almost threefold.
On television and in film, reading is so often relegated to the nerd and geek classes. It’s the province of the kids who don’t have, or can’t get, friends. If smoking–which is widely known to cause cancer, among other deleterious effects–gets a positive spin in the youth market from product placement (as do soft drinks and other junk foods), why shouldn’t reading?
SAG Members Already Support Reading
Is this whole idea founded on my own naievete and wishful thinking? Perhaps. Would it be difficult to get the television and film industry to start putting books in actors’ hands? Probably. But some actors are already actively promoting literacy–Storyline Online, an initiative of the Screen Actors’ Guild Foundation, children can watch SAG members read some of their favorite books aloud. As of this writing, the front page selections include: The Rainbow Fish, with Ernest Borgnine; Harry The Dirty Dog, with Betty White; To Be A Drum, with James Earl Jones; and Romeo & Drooliet, with Haylie Duff.
StoryLine Online, an initiative of the Screen Actors Guild, provides bedtime stories on demand to children around the world, 24/7
BookPALS (Performing Artists for Literacy in Schools), another SAG initiative, encourages reading by getting actors into schools. According to their website, BookPALS is,
one of the fastest growing literacy programs in the country. Our volunteer actors read aloud to children at public elementary schools, museums, hospitals, fairs, online and on the phone helping to introduce them to the wonderful world of reading and literacy.
If we pause to reflect a moment, it’s not surprising actors are interested in reading and books. After all, the film industry is inextricably linked to reading. Consider–of the top 10 films of 2010-2011, five were based on books; six if you count Iron Man 2.
- Harry Potter & the Deathly Hallows, Part 2
- Alice in Wonderland
- The Twilight Saga: Eclipse
- Harry Potter & the Deathly Hallows, Part 1
- The Twilight Saga: Breaking Dawn, Part 1
In short: TV land people, please–pick up a book and get reading.
Can you think of any other shows with dedicated readers? How do you feel about reading as product placement?
1I know, it’s not rocket science. But the characters are mostly sweet, and they almost always have happy endings.
2Although I know it’s probably overkill, I try to watch teen shows and dramas because they’re an excellent way to keep up with the zeitgeist and channel age appropriate dialogue. That said, I do find myself paying more and more attention to my knitting of late…
3Yes, I am a nerd. I know a lot about Star Trek–probably far more than any one person not associated with the show should. But much of it is in the interests of research for my current project. That, and I like the first two series. (I’m iffy on the latter ones.)











Pandy, on the other hand, is a pretty modern teen in a relatively contemporary world–except for, y’know, the non-contemporary bits. Rather than going all out with the modern setting, Hennesy has picked the modernisms that serve her story (in terms of plot and humor), then balanced them with details about the ancient world. A few examples (minor spoilers):
Will Grayson, Will Grayson gets so many things right it’s almost painful to read.


The day the Newbery & Caldecott award winners were announced, two things happened: kidlit lovers grew outraged at the authors,
In 2006, posts about a new reading network starting popping up.
And the publishing powerhouse is pulling out all the stops–Names You Know, a section of the site featuring, well, names you know, lists Bookprints for the big names, such as Oprah, Alice Walker, Hillary Clinton, Ellen DeGeneres, Daniel Radcliffe, and Kathryn Lasky. Sections for authors, librarians, and educators are also built into the system.
Full disclosure: I kinda-sorta know the author of this book,