With publishing numbers taking a nosedive, the industry is scrambling to find a way back to profitability. Could ads in books be the answer?Last week, MediaBistro’s GalleyCat and The Wall Street Journal reported on what may soon be a disturbing new reality for readers everywhere: ads. But advertising directly in books, print or otherwise, offers its own particular set of problems which may keep publishers from calling up their buddies in the biz anytime soon…
read more on Re:Print, the PopMatters books blog
One Comment
Join the conversation and post a comment.
Trackbacks/Pingbacks